The PrimaLATTE™ is an espresso maker that can quickly and effortlessly make a variety of coffee drinks. Their research showed consumers desired the ability to make lattes and espresso efforts and tasked CBA with communicating the ease of use this appliance offers. Due to supply chain issues, the many materials needed to be developed before final samples were available.
ADVERTISING | PACKAGING | PHOTOGRAPHY | PRODUCT RENDERING
To meet demanding deadlines, we created 3D renders mixed with in-house photography to create realistic product images before final samples were available. This allowed for packaging to be ready in conjunction with the final stages of product development.
The high-end nature of the product demanded for photography of equal quality. Warm lifestyle images set the mood of having your own coffee shop at home. While the packaging and friendly quick start guides focus on ease of use and versatility, the simple yet inviting logo creates a friendly identity.
This project with Oster® required a lot of front end planning, brainstorming and collaboration. We helped conceptualize and design the overall look of their packaging, while also photographing and styling multiple images for digital assets.